Online dating target market
That acquisition is reflective of Match's overall strategy, Kelley says, of buying out competitors before they reach meaningful scale that could potentially eat into Match's user base."As far as other competition is concerned, we expect Match to continue acquiring assets it views as either a threat or additive to its already well-run brands," Kelley wrote.All the sites we design are branded to meet your to appeal to your target market.
Here are five facts about online dating: Online dating has lost much of its stigma, and a majority of Americans now say online dating is a good way to meet people.
Some 22% of online daters have asked someone to help them create or review their profile.
Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.
The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.
Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.