Each employee was responsible for managing up to 15 different pseudos. Firstly, it was intended to coerce genuine members who had registered for free into paying a membership fee, in order that they could respond to the messages which they had received.
Secondly, it was to dissuade paying members from cancelling their monthly subscriptions: the pretence would sometimes continue for months, until the victim put too much pressure on the employee for a real-life meeting, at which point the pseudo would use one of several previously-prepared strategies for discontinuing the interaction.
The FTC's action marks the first time that it has fined an online dating service for using fake profiles to get subscribers with free memberships to pay for a premium membership.
The Face-to-Face experience: As an IJL client, we guarantee you will go out on dates. What happens: Once staff members find a good match, they'll tell you about your date, coordinate your schedules, and select a nice spot for lunch or drinks. A dating service is trying to revolutionize the blind date.
It was claimed by one of the former employees that this practice increased the company's revenue by 50 per cent.In profiles such as Heidi Hi’s, the only indication that the profile was fake on Flirt Crowd was a cryptic notation near her profile name -- a small “v” inside a “C.”“JDI Dating used fake profiles to make people think they were hearing from real love interests and to trick them into upgrading to paid memberships,” said Jessica Rich, the FTC’s director for the bureau of consumer protection.“Adding insult to injury, users were charged automatically to renew their subscriptions -- often without their consent.” The subscription packages in the FTC's complaint cost anywhere from .72 for a month-to-month plan to 1.04 for a 12-month plan.They include Dating Republic, Dating Agency, Love2Meet, Singles 365 who use a shared set of databases belonging to global personals covering multiple niches including adult, straight, affair and lgbt.Global personals split the revenue of these sites with their partners.