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It really is a consumer issue worthy of our attention." said Margot Gilman, money editor for Consumer Reports.

Overall, respondents preferred free sites like Ok Cupid, Tinder and Grindr over paid sites like Match and e Harmony, in part because of the value.

It’s great that singles have so many options and can find the right dating site for their needs (whether they want a tall suitor or someone who also loves “Star Trek”).

However, with so many dating sites flooding the market so quickly, people could also have too many choices, which can become a problem of its own. The Statistic Brain Research Institute reports that more than 49.7 million Americans have tried online dating, and that’s not far off from how many single people there are in the US: 54.4 million.

In fact, when compared to other consumer products, like cars, computers and credit cards, online dating services received the lowest satisfaction scores Consumer Reports had ever seen, Gilman said.

"Unlike shopping for a bank or a refrigerator, in the case of online dating, the refrigerator has to like you back," Gilman said.

Outbrain has been using Similar Web for over a year and it's been instrumental for our ability to analyze our competitive environment, benchmark our performance, keep track of industry trends, and generate new leads.

On Valentine's Day, some singles may be inspired to step up their dating game. Amy Giberson, now 34, was reluctant to try internet dating again but she decided to give it one more shot in 2014. There are a slew of sites and apps to help singles find love and, for the most part, they work, according to Consumer Reports.

According to Forbes, the United States alone has 2,500 dating sites, and about 1,000 new dating sites are launched every year.It’s also estimated that there are nearly 8,000 dating sites worldwide.These include everything from Match, the first dating site ever, to Bristlr, a dating site for beard lovers that was founded in 2014.However, most dating sites and apps are 100% free to create a profile, upload photos, search for matches, receive matches, flirt (e.g., virtual winks), and communicate.So singles really don’t have to pay to date online or via their smartphone.

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